Brian digs ...

Plan, promote and party: A guide to planning internal company events

Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...

Sarah shares ...

Online best practices: Social media policies for employees

Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...

Amie digs ...

Get growing: The role of nonprofit capital campaigns

This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...

Cindy recommends ...

Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...