Zach suggests ...

Market segmentation: Target your most valuable customers

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs and deve...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...