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Make gold: The business alchemy of great customer service

The secret ingredients to great customer service include excellent communication skills, empowered employ...

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Ethics in the workplace: The honorable organization

This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...

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Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

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Workplace Distractions

This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...

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Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

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Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

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Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can ...