Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...