Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...

Sherry shares ...

Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...

Chee recommends ...

Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...

Shaun likes ...

Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...

Casey suggests ...

Li-Fi Technology

This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...

Angie shares ...

Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

Gina suggests ...

Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

Zach describes ...

Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can ...

Amy discusses ...

Understanding Ad Blockers

Internet users are saying “no” to online advertising.

Sarah recommends ...

Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

Gina recommends ...

Live Streaming

This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.