Share the new you with branded promotional items

Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...

Boost team spirit with team-building gifts

A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Sherry discusses ...

It’s a marketing remix: Classic marketing Ps with an updated twist

The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...

Choose wisely: The power colours can have on your brand identity

Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...

Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products

A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...

Buying promotional products: 5 easy ways to avoid a horror story

In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...

Matt recommends ...

The Science of Successful Brand Storytelling in Marketing

When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...

Chee recommends ...

Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...

Brian recommends ...

Making a Career Change

This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...

Shaun likes ...

Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...

Angie shares ...

Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Amanda likes ...

Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Cindy recommends ...

Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

Amie digs ...

Get growing: The role of nonprofit capital campaigns

This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...

Sarah shares ...

Online best practices: Social media policies for employees

Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...