5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products
A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Boost team spirit with team-building gifts
A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...
Build big business benefits with company community service
Caring for your community has big benefits. See how to build company community involvement to benefit emp...
Build strong business connections with community involvement
This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...
Buying promotional products: 5 easy ways to avoid a horror story
In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...
Celebrations and company anniversary gifts that wow
Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...
Choose wisely: The power colours can have on your brand identity
Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...
Creating referral marketing strategies that work
Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Data-driven marketing strategies steer you toward success
Improve your strategic marketing planning process by using data and the latest promotional products. Here...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Helpful tips and outdoor giveaways make planning outside events a breeze
Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
Make your next trade show appearance work for you
Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Swag bags for events make a long-lasting impression
These six tips on creating swag bags for events can help you select the best bag and the ideal swag to ma...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
Trending giveaways to help you kick off the new year
Stay on top of business trends to keep your brand current. Trending giveaways in technology and sustainab...