Lia describes ...

4 e-commerce tips for small businesses

A positive experience can contribute to brand loyalty. We offer e-commerce tips for small businesses to p...

Molly shares ...

4 e-commerce tips for small businesses – Canada

Your website, return policies and interactions with customers can impact their loyalty to your brand. We ...

Jessie describes ...

How to create customer surveys people want to answer

Understanding customers’ wants and needs is crucial for business growth. We offer tips to create better...

Sarah recommends ...

How to create customer surveys people want to answer – Canada

A survey can help you easily learn more about your customers’ wants and needs. We offer tips to create ...

Alexis describes ...

Show you care with a strong cause marketing strategy

Building a better community can help your business. We share ideas for developing a cause marketing strat...

Sandy shares ...

Show you care with a strong cause marketing strategy – Canada

Doing good in the community is good for business. We share tips on creating a cause marketing strategy, f...

Amanda writes ...

How to repurpose content to reel in more leads, get double duty and more – Canada

Whether you have a website full of valuable content or just a few pieces, repurposing your content saves ...

Matt shares ...

How to repurpose content to reel in more leads, get double duty and more

Want to repurpose your content but not sure where to begin? It’s easier than you might think. We offer ...

Carol recommends ...

The best small business giveaways to celebrate BDC Small Business Week – Canada

Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...

Adam describes ...

Captivating contests and prizes to engage your audience – Canada

Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...

Robyn describes ...

4 tips for a better hybrid shopping experience – Canada

People are looking for hybrid shopping options to stay long after the pandemic is over. We share tips for...

Casey recommends ...

4 tips for a better hybrid shopping experience

Hybrid shopping is here to stay. Offer customers purchasing options to choose from by trying these tips t...

Matt writes ...

Top 5 ideas for branded corporate gifts to make a lasting impression – Canada

As you’re brainstorming branded corporate gift ideas for clients and prospects, remember that sending g...

Gail likes ...

Top 5 ideas for branded gifts to make a lasting impression

Personalized gifts help people remember you as the brand who pays attention to them. The brand who cares....

Mark writes ...

Customer retention tips that bring people back for more

Two-thirds of sales come from existing customers. We share customer retention tips that will bring them b...

Maria writes ...

Customer retention tips that bring people back for more – Canada

Turning first-time customers into repeat customers is a critical business builder.

Robert writes ...

Bleisure travel: Mix business with pleasure

Bleisure travel combines company trips with personal time for staff members. Share bleisure travel tips w...

Angie shares ...

Bleisure travel: Mix business with pleasure – Canada

Encourage staff to fit some personal time into their business trips with these bleisure travel tips.

Liz suggests ...

Fun holidays to celebrate throughout the year

Celebrate quirky, fun holidays for an experience customers and employees won't soon forget. Give away sma...

Amanda writes ...

Fun holidays to celebrate throughout the year – Canada

Celebrate little-known fun holidays to capture customers’ attention and boost employee morale. Small bu...

Rebecca recommends ...

How to snag customers with geofencing

Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...

Jon likes ...

How to snag customers with geofencing – Canada

Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...

Carrie describes ...

5 types of videos perfect for your small business

If you’re looking to implement video marketing, these 5 types of videos, along with small business prom...

Ryan describes ...

5 types of videos perfect for your small business – Canada

Video is a powerful tool to connect with and sell to customers.

Rebecca discusses ...

Why micro-influencers are a fantastic fit for small business

Micro-influencers aren’t only authentic and engaging for your brand, they are a cost-effective tool for...

Meghan describes ...

Why micro-influencers are a fantastic fit for small business – Canada

If your small business is looking for ways to build the community’s trust, improve brand awareness or i...

Molly describes ...

Unpack these ideas for a share-worthy unboxing experience

One of the best ways to make sure your box is worth sharing is to create a series of small surprises.

Sherry writes ...

Unpack these ideas for a share-worthy unboxing experience – Canada

Every month, 90,000 people search for unboxing videos on YouTube®.

Shaun writes ...

Co-marketing: The smart strategy to expand your reach!

Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.

Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...

Brenda writes ...

Social media engagement tips that deserve a thumbs up

Read on to get some social media marketing ideas for small business. Then pair them with social media giv...

Amanda discusses ...

Social media engagement tips that are worth the share – Canada

It may come as no surprise that 94 percent of small businesses use social media for marketing.

Adam shares ...

Kick your new sales year into high gear – Canada

As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...

Molly digs ...

Kick your new sales year into high gear

When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...

Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Andy writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business

In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...

Cory suggests ...

Market your way to the best Small Business Saturday® yet

Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...

Zach writes ...

5 steps to hosting a successful open house – Canada

These tips, combined with small business promotional items, are sure to help you host a successful event....

Adam shares ...

5 steps to hosting a successful open house

An open house can be a great promotional tool for your small business, allowing you to introduce new prod...

Carla discusses ...

Eye-Catching Small Business Displays

You can’t judge a book by its cover.

Tiffany recommends ...

Eye-Catching Small Business Displays – Canada

With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...

Zach recommends ...

Incentives for survey participation

Surveys are a win-win scenario for businesses and consumers. Customers offer you feedback that you can th...

Sarah recommends ...

Incentives for survey participation – Canada

 Surveys are truly a win-win scenario for businesses and consumers. Customers offer you feedback that yo...

Andrea describes ...

Grow your reach with marketing campaign ideas for small business – Canada

It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.

Amanda suggests ...

Grow your reach with marketing campaign ideas for small business

From digital to outdoor marketing, there is more advertising noise today than ever before.

Sarah recommends ...

3 effective places to ask for customer reviews

For many people, the most important information comes from your current customers.

Amie discusses ...

3 effective places to ask for customer reviews – Canada

It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...

Gail discusses ...

Celebrate with giveaway ideas for Small Business Week

National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...

Elizabeth describes ...

Video testimonials: How to transform current customers into spokespersons

Grow your clientele by encouraging current customers to leave video testimonials and thank them for their...

Zach describes ...

Video testimonials: How to transform current customers into spokespersons – Canada

Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...