Mark discusses ...

6 public relations strategies to build a positive image

Solid public relations strategies help ensure your business stays strong and relevant through thick and t...

Callie discusses ...

6 public relations strategies to build a positive image – Canada

Smart public relations strategies can keep public perception positive even in times of crisis. We give si...

Zach writes ...

How to create loyal customers for life

Loyal customers is proven to help grow your business profits. We share 7 ways to transform casual consume...

Mark describes ...

6 behind-the-scenes content ideas to strengthen customer relationships – Canada

Showcase your brand’s personality, develop deeper customer understanding and build trust by providing e...

Amy likes ...

6 behind-the-scenes content ideas to strengthen customer relationships

Make customers feel special and add a human touch to your brand by offering engaging behind-the-scenes co...

Sarah recommends ...

5 memorable and creative ways to share critical government information

Dispel myths, clear up jargon and gain citizen buy-in with these creative ways to share government inform...

Sarah recommends ...

5 memorable and creative ways to share critical government information – Canada

Ensure citizen buy-in and clear up jargon when your government agency creatively shares critical informat...

Karla suggests ...

6 ways to use text messaging for better staff and citizen communication – Canada

Improve staff and citizen communication using text messages. We share 6 ways to use text messaging to con...

Meghan describes ...

6 ways to use text messaging for better staff and citizen communication

Improve staff and citizen communication via texting. We offer 6 ways text messaging can help you connect ...

Tiffany writes ...

5 creative ideas for parking lot utilization

Vast, empty parking lots can be quite useful for members of the community. Instead of letting them sit, w...

Adam shares ...

5 creative ideas for parking lot utilization – Canada

If your city has unused parking lots or even unused parking spots, we offer creative ideas for transformi...

Sarah recommends ...

How to connect with millennial parents

Children of millennials are now entering school in greater numbers. These tips and school giveaways will ...

Yeng describes ...

How to connect with millennial parents – Canada

Every generation has a unique parenting style. These tips and school giveaways will help build better par...

Molly likes ...

Part 2: How to share your volunteer and client stories, part 2

A great story connects the storyteller to the reader, touching their heart with a memorable tale.

Jason discusses ...

Part 2: How to share your volunteer and client stories

A great story connects the storyteller to the reader, touching their heart with a memorable tale.  Shari...

Jennifer discusses ...

How to implement a culture of transparency in your marketing – Canada

What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...

Debra writes ...

How to implement a culture of transparency in your marketing

One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...

Jason suggests ...

Keep your school’s community in the loop using PR giveaways

Your community wants to know about the work your students and school are doing. These tips and PR giveawa...

Indigo discusses ...

Part 1: How to collect volunteer and client stories

In part one of our two-part series, you’ll learn how, with a little planning and promotional thank-you ...

Jason writes ...

Part 1: How to collect volunteer and client stories – Canada

The power of stories lies in the ability to touch the heart. Stories can make us laugh or cry.

Robert writes ...

4 easy ways to reach younger constituents – Canada

As the first generation raised on technology, different methods must be used to engage Millennials.

Amy discusses ...

Resolve to try these 5 healthy habits of successful nonprofits

With a new year around the corner, it’s an ideal time to think about resolutions for even greater succe...

Meghan digs ...

Resolve to try these 5 healthy habits of successful nonprofits – Canada

At the start of a new year, roughly 3 out of 10 Canadians make New Year’s resolutions. And while resolu...

Andrea recommends ...

Sports team sponsorships score major points for your brand

When it comes to sponsorship spending in the United States, sports take first place.

Tiffany recommends ...

Sports team sponsorships score major points for your brand – Canada

When it comes to sponsorship spending in Canada, sports are at the front of the pack.

Brian suggests ...

3 simple ways an outcome-based approach boosts citizen involvement

Show your community is made by the people and for the people. Take an outcome-based approach and motivate...

Shaun digs ...

3 simple ways an outcome-based approach boosts citizen involvement – Ca

Evidence that actions make a difference can spark immediate change from your community. Show how using ou...

Alysia discusses ...

How to use video to create an impactful year-end appeal

Finish the year on a high note. Make the most of December giving by using video in your year-end appeal. ...

Adam suggests ...

How to use video to create an impactful year-end appeal – Canada

Video is a great way to show impact and encourage a donation. Make video a must in your appeal and promot...

Amy shares ...

How to rally employees after a rough customer experience

How do you help your team rebound from a poor customer experience that leaves them down and out? Boost em...

Adam suggests ...

How to rally employees after a rough customer experience – Canada

Negative customer experiences can leave the team feeling down. Learn how to boost employee morale with th...

Elizabeth describes ...

Video testimonials: How to transform current customers into spokespersons

Grow your clientele by encouraging current customers to leave video testimonials and thank them for their...

Zach describes ...

Video testimonials: How to transform current customers into spokespersons – Canada

Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...

Adam recommends ...

Skills-based volunteering is a nonprofit success secret

Skills-based volunteering can boost your nonprofit’s effectiveness and impact. Use promotional gifts fo...

Pam digs ...

Your guide to meaningful small business community involvement

Engaging with the community helps create connections that can help small businesses thrive. Find out how ...

Tiffany suggests ...

Your guide to meaningful small business community involvement – Canada

Engaging with the community helps create connections that can help small businesses thrive. Find out how ...

Amanda suggests ...

3 effective ways to digitally reach your constituents

Expand your social media reach by trying these tips on engaging with constituents.

Molly likes ...

Three Ways to Use Storytelling in Your Communications – Canada

Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...

Adam suggests ...

Three benefits of sponsoring community sports teams

Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...

Zach suggests ...

Three benefits of sponsoring community sports teams – Canada

Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...

Amanda likes ...

Body Camera Pros and Cons

This article discusses body camera pros and cons for government employees who face high-conflict situatio...

Alexis likes ...

Finding success with trade shows

This article offers tips for newbies on finding success with trade shows. Tips include developing checkli...

Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...