Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Suzanne digs ...

Promotional toys with a logo spark brand recognition

Soon a new generation will enter the market and buy items from their favorite brands. We share how promot...