Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...