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Make gold: The business alchemy of great customer service

The secret ingredients to great customer service include excellent communication skills, empowered employ...

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Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

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Ethics in the workplace: The honorable organization

This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...

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Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

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Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.