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Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
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5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
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Beyond demographic segmentation: The changing face of consumerism
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Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...