Your timeline to planning a successful trade show exhibit – Canada
Are you planning to exhibit your business or services at a show in the near future? Set up for success wi...
What is geo fencing and how does it apply to healthcare? – Canada
This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...
Webinar presentation tips for more informative and engaging gatherings – Canada
Effective webinars can be online gatherings everyone will remember. Share great information while keeping...
Walk & Talk: 4 considerations for thinking on your feet – Canada
When your team begins to hit a wall, it may be time to hit the pavement!
Video testimonials: How to transform current customers into spokespersons – Canada
Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...
Turn information into interaction with experiential marketing – Canada
Trade shows are often crowded with booths, so making yours stand out is key.
Tips to writing a winning grant proposal – Canada
If you are among the more than 170,000 nonprofit and charitable organizations in Canada, you understand t...
Tips to make the most of your trade show experience – Canada
Trade shows are busy and allow only a short opportunity to meet new clients. Hand out trade show giveaway...
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
Three benefits of sponsoring community sports teams – Canada
Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...
The latest promotional tools for your brand – Canada
Merchandising expert Michelle shares tips for filling your marketing toolkit with all the right stuff. Ch...
The best golf giveaways to ace your charity outing – Canada
Charity golf outings can be an effective (and fun) way to raise awareness and money for your cause.
Testing a New Product? Learn How Trade Shows Can Be the Ideal Place – Canada
New products require extensive testing before going to market. Learn how trade shows can be the ideal pla...
Sustainable Giveaways and Practices for a Zero Waste Event – Canada
Learn how to eliminate the amount of trash generated at your next trade show by hosting a zero waste even...
Stand out from the crowd: The best holiday gift ideas for clients – Canada
If you’re looking for the best holiday gift ideas for clients, we offer ideas that’ll help you choose...
Sports fundraising ideas that’ll score more donations – Canada
Participating in high school sports comes with many benefits, like better overall health, teamwork skills...
Snag valuable face time in a digital world – Canada
More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Simple ways to increase recurring donations throughout the year – Canada
Recurring gifts help you run your organization more effectively. With a simple donation setup, a lot of g...
Sell to their senses for an unforgettable experience – Canada
When you extend your brand to all five of the senses, you create an experience that customers won’t soo...
Raise your trade show banner high and get seen! – Canada
Trying to capture the attention of attendees in such a small timeframe might seem difficult. But with the...
Promotional fanny pack uses to rock your next trade show – Canada
A lot of trade show attendees travel many kilometres. Treat guests visiting from afar with a travel-frien...
Premium perks: create an exclusive experience for your trade show VIPs – Canada
Providing a VIP experience for top clientele is a hot trend for trade shows. Give your VIPs the red-carpe...
Powerful ways to close the sale – Canada
Want to help your sales team close more sales in the fastest, easiest way possible? We offer strategic id...
Personalize the customer journey for a smooth ride down the sales funnel – Canada
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Office visit, urgent care clinic or emergency room – Canada
Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...
Motivate your sales team without monetary incentives – Canada
Money talks. But can it buy the motivation of your sales team? While cold, hard cash can be a driver for ...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Influencer marketing for nonprofits: How to choose the right influencers – Canada
Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...
How to use video marketing to boost sales – Canada
Sales videos can boost customer trust, better explain products and services and ultimately increase purch...
How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
How to prepare for your best mobile roadshow – Canada
Instead of asking customers to come to you, take your brand directly to them with a mobile roadshow. We o...
How to polish up virtual sales calls: tips for before, during and after – Canada
If your sales team is trying to polish their approach to virtual sales calls, we offer ideas to build rap...
How to plan for a trade show, no matter your budget – Canada
Your team can draw big crowds even on a small budget. We discuss how to plan for a trade show using fewer...
How to make your virtual event a smashing success – Canada
Make your company’s virtual event the highlight of the year. We offer ideas on how to make your virtual...
How to make your first trade show a success – Canada
Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...
How to improve customer relationships by focusing on details – Canada
The little details can make all the difference with your clients. We share tips on how to improve custome...
How to get sales leads: 5 alternative ways to fill your funnel – Canada
Many businesses are moving beyond traditional trade shows for ways to get new sales leads.
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to find and fill volunteer needs—and keep them coming back – Canada
We're sharing tips for finding and motivating volunteers to help out at school functions.
How to boost virtual event audience engagement – Canada
Keep attendees talking with each other and visiting booths at your upcoming virtual event. We offer easy ...
How to Become a Pet Friendly Community – Canada
Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...
Hiring a marketing agency: Pros, cons and tips – Canada
Trying to determine whether to keep your marketing in-house or hire a marketing agency? We offer a list o...
Go beyond the booth: A quick guide to seminar hosting – Canada
We've put together sales presentation tips and trade show swag ideas to help you be a success.
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
Get results with guerilla marketing for trade shows – Canada
If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...
Gamification: The creative fundraising idea that offers big wins – Canada
Use gamification to put the fun in fundraising. Boost excitement and engagement with creative fundraising...
Four creative ways to thank customers – Canada
Showing appreciation can help grow customer relationships and build loyalty. We offer meaningful customer...
Follow-up tools to turn trade show prospects into customers – Canada
With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...