Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
Moleskine: Make the “write” impression with notebook giveaways
Moleskine notebook giveaways from 4imprint are a great promotional choice when you are looking to make ju...
What is geo fencing and how does it apply to healthcare? – Canada
This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
How to use Beacon Technology at a Trade Show
This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...
Promotional Products Work 10th Edition
4imprint Customers tell you how they have used promotional products to grab attention, grow their busines...
How promotional products work
Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
How to Carry Out Trade Show Planning for Sure-Fire Success
Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Encourage Carpooling in Your Community
Ride sharing affords passengers with flexibility and the ability to be productive during the commute. In ...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
How to Become a Pet Friendly Community – Canada
Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
Get to the Core of Your Organization’s Values
Core business values are an important part of a business’ culture. This article explores the importance...
The best trade show giveaways to keep your brand front and centre
For what’s trending in trade show promo items that keep your brand front and centre with customers, loo...
6 promotional items under $1 to help generate leads
If you have a small marketing budget, choose promotional items under $1. These inexpensive giveaways get ...
4 unique ways to use promotional umbrella giveaways
Umbrella giveaways are popular, useful and get impressions. Beyond shielding from the sun and rain, here ...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Three benefits of sponsoring community sports teams – Canada
Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...
Three benefits of sponsoring community sports teams
Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
5 money-saving tips for entertaining clients – Canada
Try these budget-friendly ways to entertain clients with inexpensive gifts.
5 money-saving tips for entertaining clients
Entertaining clients doesn't have to empty your organization's wallet. These tips, from setting a budget ...
Grow your business relationships
We all know finding new customers is an essential component to successful business growth. But how do we ...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
4 tips to promote local tourism – Canada
Tourism has the potential to create both jobs and revenue. Explore 4 ways to promote tourism, including u...
4 tips to promote local tourism
Tourism creates jobs, revenue and civic pride. Discover 4 ways to promote tourism, including using touris...
amplify: Get more referrals with marketing giveaways
If you’re looking to up your referral game, here are some helpful ideas, important statistics and a gre...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
Trade show follow-up trends 2019
While 2/3 of organizations attend to generate leads and 1 in 5 go to close sales, this research finds tra...
Personalize the customer journey for a smooth ride down the sales funnel
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Personalize the customer journey for a smooth ride down the sales funnel – Canada
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
How to get sales leads: 5 alternative ways to fill your funnel – Canada
Many businesses are moving beyond traditional trade shows for ways to get new sales leads.
How to get sales leads: 5 alternative ways to fill your funnel
Many businesses are thinking beyond traditional trade shows for finding new customers. We offer five crea...
How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
How to use the AIDA funnel to convert leads into customers
The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...
5 touch-free trade show display ideas
Trying to catch attention at a show when everyone is in hands-off mode can be a challenge. We offer hands...
5 touch-free trade show display ideas – Canada
Want to grab attention at a trade show while minimizing contact?
5 easy steps to re-engage people with your email – Canada
Just because people subscribe to your emails doesn’t mean they read them. Re-engage the people on your ...
5 easy steps to re-engage people with your email
Get back in touch with your customer list. These re-engagement strategies for email subscribers will help...
Influencer marketing for nonprofits: How to choose the right influencers – Canada
Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...
Influencer marketing for nonprofits: How to choose the right influencers
Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...