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The number of voice searches has nearly doubled from 2013 to 2014. In fact, four in ten adults now use it on a daily basis to ask for things such as directions, to dictate a text, to call somebody or to check the time. Voice searches, in comparison with text searches, tend to be more conversational, more immediate and more likely to related to location. And,it is reshaping marketing as we know it.

This infographic discusses the implications voice search is having on Web marketing content and offers tips marketers can use to optimize for it.

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