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The trade show floor is evolving and marketers who fail to evolve with it risk their exhibits going stale and seen as boring and lacking innovation. Today’s most successful exhibitors are embracing technology and developing strategies that incorporate personalized interactions and virtual experiences that engage and excite attendees.

 

The first part of this two-part infographic on trending trade show displays discusses the importance of exhibit quality over quantity and offers numerous strategies that take your booth to the next level—from virtual reality and 3D printing, to storytelling apps, to multi-purpose designs and gamification. It also offers tips on using social media to drive traffic and engagement before, during and after the show. And don’t forget to check out part two of the trade show infographic series to learn more about strategies to help reach your target audience.

 

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