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There was a time when marketers could be confident in consumers’ actions, their likes and buying preferences based on demographic data alone—age, gender, race, geography and socioeconomic status. This is no longer the case, as more and more consumers are breaking free from traditional stereotypes and are seeking products and services that speak to them on an individual level.

 

Explore this movement, known as post-demographic consumerism, in our infographic and find out how it is changing marketing as we know it.

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