Marketing attribution measures the impact of specific marketing activities to determine which influence a sale, which contribute the most value and which are most worthy of your organization’s hard-earned resources. In other words, it helps marketers give credit where credit is due.
In this infographic, you will learn about the challenges associated with measuring marketing activities, the value marketing attribution can provide and the six-step marketing attribution process. We also discuss several attribution models, including single-touch, multi-touch, test-and-control group and market mix.
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