Data is aiding businesses in making better decisions—it helps confirm or deny assumptions, removes emotion from the decision-making process and flags issues before they become a problem. Data can also reveal key performance indicators, help benchmark against one’s own performance or the competition’s, and make predictions about leading indicators such as new orders or revenue.
This infographic looks at five free Google® tools that can be used to collect, analyze and discover data about customers, industries and business activities. It also offers several examples of how these tools can work for your organization.
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