Contest marketing can be an effective way to attract and engage customers. Unlike a sweepstakes, contests require participants to do more than simply sign up to win. Rather, contestants must somehow engage with your brand—by answering a question, submitting a photo or commenting on a post.
To learn more about contests and how to use them to successfully engage and attract customers, keep reading.
Types of marketing contests
- Photo contests: Photo contests are a great way to solicit user-generated content. Instagram® is one of the most popular photo sharing sites, and with more than 500 million active users, finding participants shouldn’t be a problem. Facebook® and Snapchat® are other popular photo sharing sites. Consider asking clients to post photos of themselves or others using your product in fun or unusual ways. Or, if your business is a longstanding one, ask customers to post pics of your company or its people throughout the years. Encourage participation with random prize drawings—selfie sticks and Selfie Remote Key Tags make great rewards.
- Video contests: YouTube® reports a 100 percent increase in mobile video consumption each year, and one-third of all online activity is spent watching videos. Host a video contest asking users to show the creative ways they use your product. Or ask them to post testimonials about how your business has made their lives easier. Reward winners with cell phone camera lights or selfie Bluetooth® speakers.
- Caption contests: Caption contest marketing is fun and very popular. Simply post a photo on your social media channels and ask users to submit and vote on captions. Need some caption contest ideas? Think teambuilding photos, trade show snapshots, employee pets—the sky’s the limit. Contributors may appreciate a small gift for input—consider a message bubble notepad.
- Cast your vote contests: Want to know if a new product would be well received? Looking to add a new menu item or service line? Can’t choose a new logo for your brand? Hold a voting contest! This type of marketing contest is not only good for engagement, it provides free market research, too. Easily create polls with free software like SurveyMonkey®. Share on social media pages, your website or via email and offer incentives like wireless ear buds or a set of headphone ear warmers.
It’s clear to see, contest marketing is a great way to engage and interact with customers. Whether you post a caption contest, solicit votes, or ask for photo or video shares—it’s sure to get customers’ attention.