|In this issue: What is geo fencing and how does it apply to healthcare?|
You can’t dispute it—today’s consumers are glued to their smartphones. In fact, they are checking their mobile devices upwards of a hundred times per day. Marketers are taking note and applying location-based technologies to reach out and better market to their audiences. One such technology is geo fencing.
Geo fencing is the practice of delivering marketing messages to users based on their geographic location, for instance, a dentist’s office, healthcare clinic or hospital cafeteria. And according to a mobile search study, consumers are happy to receive these messages—70 percent say they are willing to share their location information if they believe they’ll be receiving something of value in return.
If your hospital, office or clinic is considering using geo fencing to market to its patients, keep reading. This e-newsletter will offer several ideas to use this location-based technology in the healthcare setting.
Countless other geo fencing methods exist that can help market to your healthcare facility’s target audience. Try one of these, or come up with your own unique way to reach people in the right place at the right time.
Young, Wesley. “Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?” Search Engine Land. N.p., 04 Feb. 2015. Web. Retrieved 24 Oct. 2015.
“Geo-targeting: What Is Geo-targeting?” Word Stream. N.p., n.d. Web. Retrieved 24 Oct. 2015.
Sharma, Ajay. “Geo-fencing’s role in preventive and e-health care.” Healthcare Interoperability. N.p., 08 Sept. 2013. Web. Retrieved 24 Oct. 2015.
Badalian, Janna. “Hospital Wayfinding App Released by Sarasota Memorial Uses Beacons, Geofencing.” MobileSmith. N.p., 16 Feb. 2015. Web. Retrieved 24 Oct. 2015.