An infographic, short for information graphic, is essentially a visual representation of information. Although the concept of sharing information visually has been around for centuries, this marketing vehicle’s popularity has really taken off over the past several years. There are many reasons why. First, because it’s visual, an infographic simplifies complex content, making it easier to understand. Second, the content can be easily shared across social media platforms, which increases brand exposure and engagement. And finally, a well-designed infographic can take boring topics and transform them into engaging, captivating experiences.
This e-newsletter will discuss how to create infographics for the healthcare industry to raise awareness for health promotions and campaigns. It will include tips on gathering data, creating the infographic and, of course, promoting it.
One idea to engage your social media audience is to encourage interaction with a contest outlined on the infographic. Ask followers to pledge to floss more, walk more or eat better! Reward active participants with a small promotional item, such as a Toothbrush Travel Cap, reflector or Lunch Sack Tote. Then encourage your audience members to post pictures of themselves fulfilling their pledges. In return, enter them into a drawing for items like a Tooth Brush Timer, Walking Enthusiast Kit or fruit infuser bottle.
Don’t forget to share your infographic with offline patients as well. Printed copies are just as helpful and impactful. Send them by mail to offline patients with a magnet clip to encourage them to post it on their refrigerator or in their home office.
Done right, infographics will educate patients, increase engagement and grow brand exposure. Try an infographic for your facility’s next health promotion or campaign.
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“Health Effects of Cigarette Smoking.” Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 06 Feb. 2014. Web. Retrieved 01 Apr. 2015.
“Facts About Tooth Decay.” National Children’s Oral Health Foundation. N.p., n.d. Web. Retrieved 01 Apr. 2015.