|Millions of times a day, people are checking in with Foursquare® to share where they are with the world. Its founder, Dennis Crowley, predicts that within three years, we’ll wonder how we ever lived without these types of proximity-based social networks. To find out how your business can take part and benefit from this type of fast-emerging technology, read on.Proximity-based social networks utilize GPS technology to allow users to connect, interact and share info with other users and businesses in the same proximity through smartphone applications. These networks are evolving to help businesses learn more about their customers and foster stronger connections with them by gathering and using information about their interests, demographics and shopping habits.If you’re ready to integrate proximity-based social networking into your business model, here are some important tips.|
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Share your social media plan with your staff
It is also just as important to communicate to your customers that they can find you on proximity-based social networks. Consider printing T-shirts or stickers that can be worn by employees with a message stating which networks you can be found on. Or alert your customers by displaying messages on promotional materials such as reusable totes, notepads or keychains.
Make sure your customers fit the profile
Use your data to customize offers
Analyze your data
This information can be used to tailor special offers and even staff your business.
Finally, don’t forget to thank your best customers for their business. A simple handwritten thank you note is a great way to let your customers know that they are important to you. You can go one step further and gift your most loyal patrons with chocolates or a gift box of cookies. Or fill a coffee house mug with the candy of your choice to express your gratitude.
Proximity-based social networks provide great opportunities to attract new customers and interact with the ones you have. By integrating these into your business plan while following best practices, you are sure to keep your customers happy, engaged and coming back for more.
“Foursquare.” Foursquare. N.p., n.d. Web. 14 June 2012.
Macdonald, Tracey. http://www.bcscallprocessing.com/?p=801 BCS Call Processing. N.p., 22 Feb. 2012. Web. 12 June 2012.
“Lessons for Business in Proximity-based Social Networking.” Lessons for Business in Proximity-based Social Networking. N.p., n.d. Web. 14 June 2012.
Belicove, Mikal. “A Guide to Ambient Social Networking for Business Owners.” Entrepreneur. N.p., 27 Mar. 2012. Web. 12 June 2012.
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