|Trade shows are a considerable investment in both time and resources—especially resources used to purchase booths, booth accessories, giveaways and displays. While there are plenty of affordable options out there, there are also ways your business or organization can cut costs in order to get the biggest bang for your buck.|
Curious? Check it out.Reuse displays and accessories
While it’d be nice for your business’s booth and displays to change with each tradeshow, that’s simply not an affordable option for everyone. Instead, look for booth displays and accessories that are basic and durable, and then switch the décor and swap out signage to update the look easily and more often.What’s more, avoid creating graphics on signs and promotional materials that are too event specific—such as including the name of the trade show or the dates during which an event took place. This will not only allow for these materials to be bought in bulk and reused from show to show, it also enables them to be repurposed. Trade show banners can double as in-store displays, promotional items can be sent with direct mail pieces and so on and so forth.Rent an exhibit
If it’s your first show or you only exhibit at a limited number of shows each year, a rental unit is the perfect solution. You can have a fresh look for every show, without having to purchase a new exhibit each year.
Consider portable and modular exhibits
BYOS (bring your own supplies)
Trade shows can be expensive—but they don’t have to be. By reusing and repurposing displays and thinking a little bit out of the box (or the booth, as it were) your business is sure to see the biggest bang for your buck.
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