|According to a 2013 post from the Trade Show News Network, relationship building is one of the top three goals of trade show exhibitors. And considering that approximately 60 million people attend trade shows each year—more than 80 percent of whom have buying power—trade shows seem to provide a sea of networking and relationship building opportunities.But, as the saying goes, “so many people, so little time!” It seems next to impossible to connect with everyone on your list at a trade show or conference, which is where the after-hours event comes into play. Trade show after-parties provide one more opportunity to network or continue fruitful conversations post-show. And by hosting one yourself, you can ensure it’s an event everyone will want to attend. Keep reading for some party planning tips.|
Throwing a great post-show party
Throwing a successful after-party can be as easy as one, two, three … four.
Remember, the after-party creates one last opportunity to connect with someone you may have missed. Host a successful party that everyone will want to attend by choosing a fun theme, great food and drinks, a fabulous venue and fantastic entertainment. You’re on your way to building lifelong business relationships.
Thimmesch, Mike. “16 Powerful Stats on the Value of Trade Shows.” TSNN Trade Show News. N.p., 17 Aug. 2013. Web. Retrieved 19 Dec. 2014.
Shapiro, Gary. “Want Innovation? Go to a Tradeshow.” Forbes. Forbes Magazine, 04 Jan. 2012. Web. Retrieved 17 Dec. 2014.
Nicolas. “How To Throw A Great Trade Show After Party.” The Tweetwall Blog. N.p., 26 June 2014. Web. Retrieved 19 Dec. 2014.