|Did you know that four out of five people attending trade shows have buying authority? And that on average, 76 percent ask for a quote? Were you also aware that, of those who receive a quote, 26 percent end up signing a purchase order before the day’s end? If you’re looking for ways to get more people to visit and spend time at your booth, you may want to consider turning your booth space into lounge space.Lounge space can provide an integral spot for face-to-face time. Lounges offer a place to sit, have a conversation and even generate buzz across the trade show floor. For ideas on creating a booth space that doubles as a lounge, keep reading.|
Designing your lounge space
Designing a comfortable space with all the amenities of home can be easy. Just follow these simple tips.
Create a delightful experience for those who visit your booth by making it feel like home. Make sure it’s comfortable, functional and something to look at, and watch the business come in. Give it a try!
Thimmesch, Mike. “16 Powerful Stats on the Value of Trade Shows.” TSNN Trade Show News Network. N.p., 17 Aug. 2013. Web. Retrieved 16 Jan. 2015.
Leybovich, Ilya. “How Trade Shows Can Boost Your Business.” Industry Market Trends – ThomasNet News. N.p., 05 Sept. 2012. Web. Retrieved 16 Jan. 2015.
Sorrells, Mitra. “2014 Event Inspiration: 19 Trends for Trade Show Booths.” BizBash. N.p., 07 Jan. 2014. Web. Retrieved 16 Jan. 2015.
“15 Ideas for Mobile Phone Charging Stations at Events and Trade Shows.” BizBash. N.p., n.d. Web. Retrieved 17 Jan. 2015.
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