|The Center for Exhibition Research recently announced that after three consecutive years of decline, trade shows saw a higher than projected rebound of 2.7% in 2011. While the exciting news has everyone rejoicing, the turnaround can also present a challenge for exhibitors.In a down economy, competition decreases and it is easier to grab attention with a well-constructed display. But with continued growth projected for 2012, exhibitors have little to no room for error… making it more important than ever to have a comprehensive “gang box”—your go-to kit for the unexpected.Here are a few suggestions for adding value to your all-encompassing kit, so you’re not left in the lurch or scrambling to find a power strip the last minute:|
The right tools
With space in the booth an ever-present issue, it is wise to pack a variety of multi-purpose tools, such as a Phillips/flathead screwdriver or a level/ruler for mounting graphic displays. Alternatively, include a compact, pre-assembled tool set in the gang box so a quick visual inventory can be conducted between shows. Have these and your other gang box components imprinted to ensure they are less likely to “walk away” accidentally on the trade show floor.
The lay of the land
The technology curse
Taking care of the sales team
It is just as important to care for the well-being of the sales team. Standing, smiling and networking all day can take its toll on the overall psyche of even the best employees. Keep a cache of ibuprofen, acetaminophen and other supplies readily available in a pocket first aid kit.
Draw notice from the positive aspects of your display, not from being ill-equipped for Murphy’s Law. A fully loaded gang box will reduce unneeded stresses and restore focus to the reason for coming to the show: gaining new business.
“Final 2011 CEIR index results released” Exhibit City News. 27 March 2012. 29 March 2012.
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