|An interesting trend is emerging in fundraising that could be the key to reaching new demographics willing to support your nonprofit’s cause: text message fundraising.Currently, there are 2 billion mobile subscribers worldwide and it’s estimated that some 3.5 billion text messages are sent and received each day. Text messaging has become not only an accepted form of communication, but many nonprofits like the American Red Cross, Keep a Child Alive and others are finding it to be an accepted form of garnering charitable donations. The process works like this:|
As of January 18, 2010, the Red Cross raised more than $22 million in text donations alone to aid recovery following a devastating earthquake in Haiti by asking people to text “HAITI” to 90999 in order to donate $10. A simple gesture made impactful through the power of many. While your nonprofit likely hasn’t experienced this texting generosity, you may still find great success in pursuing text message fundraising in your overall fundraising strategy.
As more and more people integrate mobile phones into the fabric of their daily lives, the more opportunity there is to potentially expand your donor base. The growth in mobile use and increase in awareness of text message giving is great reason for your nonprofit to explore mobile fundraising efforts today.
For more information on Mobile Marketing, read our Blue Paper®!
“How To Develop A Mobile Marketing Strategy – A Point of View | Marketing Strategies To Grow Your Business | Fast Company.”FastCompany.com – Where ideas and people meet | Fast Company. Web. 14 Jan. 2010.
MGive’s Text Message Donation Platform Raises More Than $22 Million for Red Cross to Help Earthquake Victims in Haiti. PRNewswire.com. PRNewswire United Business Media, 18 Jan. 2010. Web. 26 Feb. 2010.
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