|“It was great meeting you … I’ll be in touch.”|
“Let’s meet for lunch some time—I’ll call you.”
“I look forward to continuing our conversation … I’ve got your number!”
Have you heard any of these lines before? Perhaps at the end of a bad date? It’s sad to say, but we’re actually talking about trade show leads and the depressing stat that indicates 80 percent of leads leave the floor, never to be contacted again.
There are numerous reasons exhibitors fail to follow up: a business card gets lost, you forgot the person despite having their contact information or you’re just too busy. This e-newsletter will provide several tools and strategies to increase the likelihood that leads are contacted after the show.
Take advantage of every opportunity to build a beautiful relationship with those you meet at your next trade show. If you say you’re going to call, call. Otherwise, you may be projecting the message “I’m just not that into you.”
Steelman, Katie. “Tradeshow Marketing – Best Practices for tradeshow lead follow-up.” PLS Launch Solutions. N.p., 12 Feb. 2013. Web. Retrieved 02 Apr. 2015.
Hovde, Kristin. “4 Tools to Help You Generate Leads.” Trade Show News Network. N.p., 30 Nov. 2014. Web. Retrieved 02 Apr. 2015.
Capture Trade Show Leads Directly into Zoho CRM.” Zoho.com. N.p. n.d. Web. Retrieved 02 Apr. 2015.
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