|Government agencies and leaders are increasingly harnessing the powers of social media for anything from forecasting elections to disseminating info on trash pick-up and snow removal. In fact, even the secretive Central Intelligence Agency (CIA) and National Security Agency (NSA) have recently joined the ranks of Twitter® and Facebook®.Social media just makes sense for government. It provides yet another way to communicate with the public; it’s an efficient means of getting important information out fast, and it provides an added element of transparency—something most would say they want from government agencies anyway. But before your agency takes the plunge, there are a few social-media guidelines to follow—especially when responding to questions, comments and debates that are less than positive.|
Communicating with the naysayers
Do you ever feel as though you’re darned if you do and darned if you don’t when it comes to responding to certain social-media posts? It’s often difficult to determine whether you should respond to, ignore or block certain content. Here are some tips to help you make the right call.
Remember, social media and government can make a great team. Just don’t let your page become an outlet for public lashing. Use the parameters above to help guide you and your community of friends and followers. You may even make a new friend or two.
Grove, Lloyd. “From Hush-Hush To Tweet-Tweet: Why The CIA Is Embracing Social Media.” The Daily Beast. Newsweek/Daily Beast, 11 June 2014. Web. Retrieved 12 May 2015.
“How Social Media is Being Used by the Government.” MPADegree.org. N.p., n.d. Web. Retrieved 12 May 2015.
Schlossberg, Mike. “When Things Turn Nasty on Social Media.” Govtech. N.p., 17 Mar. 2015. Web. Retrieved 12 May 2015.