4imprint, LLC

Small business growing pains: To hire or hold off?
Deciding when to hire a new employee is perhaps one of the most terrifying decisions a small business can face … but it can also be one of the most triumphantly exciting ones, too.If your small business is feeling overwhelmed, how do you know if it’s just a fluke or a serious sign that you need long-term help? Can you afford to hire? Can you afford not to hire? Should you hire part-time, full-time or go with a freelancer? What’s the best way to go about hiring?So many questions! Don’t let the anxiety of growing pains get the best of you—before your small business opens the next chapter and expands the team, consider the following pointers:

  • Start by conducting a situation analysis: Project what your business and its profits will be doing in the next month, three months, six months and a year, based on the business volume you are currently experiencing.
  • If you haven’t already, detail the tasks that you specifically need help with or areas of your business that are currently strained by growth. Which position to fill first will differ for each company, depending on industry, location and the skills of its founders. For small businesses, it’s best to start building a core team of people who can get the company’s product or service to market.
  • At this point, consider all alternatives: Do you really need to hire someone? Many services can be outsourced to vendors, consultants or freelancers. This work may include accounting, manufacturing, website design, marketing and public relations — even administrative assistants can be hired “virtually.” Deciding what tasks to outsource and what to hire an employee for may come down to whether the work lies within your business’s main areas of strength and whether that function is needed on a regular basis.
  • Perhaps the main determining factor of your small business’s next move is to decide whether or not you can afford to hire and at what capacity—hourly, salaried or contract. Also consider what benefits, if any, your small business can offer at this time. Whenever possible, benefits to salaried employees should be offered in some capacity in order to be competitive in the hiring space.
  • Then, make a plan—draft a job description detailing the hours, the tasks and the pay and/or benefits associated with a potential new hire. Brainstorm previous experience, education and knowledge essential to the position. This is the information you’ll need to make the jump from pipe dream to new team.

Determining your financial threshold and deciding to move forward is the scary part. But once a plan has been outlined, and if your business has decided to move forward with hiring, the last piece of the puzzle is recruitment, and that’s the fun part!

  • Post the new job on your website or on public job sites to use search engine optimization to your advantage. Make sure job descriptions include keywords that job seekers are likely to search for, like the title and the city in which the job is located. Additionally, use common job titles along with the referencing of multiple industries within the posting.
  • Keep in mind that word of mouth is a powerful tool. Ask current employees, friends and industry peers to reach out to their personal networks in order to help you find qualified candidates. Additionally, with the rise of social networking sites like LinkedIn™, Twitter™ and Facebook™, word of a job opening is likely to spread from your network to like-minded or similarly interested individuals much faster than an arbitrary job site posting.
  • If you don’t believe your small business is well positioned to undertake the lengthy and sometimes expensive process of hiring, don’t go it alone. Hiring professional recruiters or headhunters can sometimes make the process easier and leaves the work of finding qualified candidates up to the recruiter. Other options for active recruitment can involve job or career fairs. Attend these community events to boost awareness among job seekers. These events also offer greater opportunity to screen potential candidates before encouraging them to apply. If conversations with booth or table visitors seem promising, ask for applications on the spot. Then, send them home with more information on your small business in a logo’d Presentation Folder and a business card they won’t soon misplace, in the form of a Business Card Magnet, to keep your posting and brand top of mind.
  • Try attracting quality candidates by featuring your brand. When possible, avoid posting to job sites or boards anonymously—instead be sure to include your organization or department logo in postings along with links to your website or page. Encourage current staff to show career and brand pride with gifts like branded key chains or a tote bag. Proud employees will be more successful in reaching out to networks or finding referrals for qualified individuals.

Deciding when to hire and then actually doing it is no small feat for any small business. But with thought, a little review and some optimistic excitement, it could be time. Happy hiring!

Share:    Facebook   Twitter

Adopt A Shelter Cat Month
Antiphospholipid Antibody Syndrome Awareness Month
Audio Book Appreciation Month
Black Music Month
Cancer From the Sun Month
Caribbean – American Heritage Month
Celibacy Awareness Month
Child Vision Awareness Month
Children’s Awareness Month
Corn and Cucumber Month
Dairy Alternative Month
Effective Communications Month
Entrepreneurs “Do It Yourself” Marketing Month
Fireworks Safety Month
Gay & Lesbian Pride Month
Great Outdoors Month
International Childhood Cancer Campaign Month
International Men’s Month
International Surf Music Month
Dairy Month
June is Lane Courtesy Month
June is Perennial Gardening Month
June is Turkey Lovers Month
Lemon and Mango Month
National Accordion Awareness Month
National Aphasias Awareness Month
National Camping Month
National Candy Month
National Fruit and Veggies Month
National Ice Tea Month
National Rivers Month
National Rose Month
National Safety Month
National Smile Month
National Soul Food Month
National Steakhouse Month
Okra and Pluto and Agrium Month
Pharmacists Declare War on Alcoholism Month
Potty Training Awareness Month
Professional Wellness Month
Rebuild Your Life Month
Skyscraper Month
Sports America Kids Month
Student Safety Month
Vision Research Month
Women’s Golf Month
World Infertility Month
International Clothesline Week: 4-11
National Headache Awareness Week: 5-11
National Sun Safety Week: 5-11
National Tire Safety Week: 5-11
World Dystonia Awareness Week: 5-12
National Automotive Service Professionals Week: 6-12
National Business Etiquette Week: 6-12
World Menopause Week: 8-12
Superman Week: 10-13
Nursing Assistants Week: 14-21
National Flag Week: 12-18
Men’s Health Week: 13-19
Universal Father’s Week: 14-20
US Open Golf Championship: 16-19
Meet a Mate Week: 19-25
Carpenter Ant Awareness Week: 19-25
Watermelon Seed Spitting Week: 23-26
National Mosquito Control Awareness Week: 26-7/2
National Prevention of Eye Injuries Awareness: 27 – 7/4
Fish are Friends, Not Food! Week: 27-7/3
1: Heimlich Maneuver Day
1: National Go Barefoot Day
1: Say Something Nice Day
1: Stand for Children Day
2: Leave the Office Early Day
2: National Bubba Day
2: National Running Day
2: National Tailors Day
2: Yell “Fudge” at the Cobras in North America Day
3: Chimborazo Day
3: Donut Day
3: Cheer Coach Day
3: Children’s Awareness Memorial Day
3: National Cancer Survivors Day
4: Apple Computer Day
5: World Environment Day
5: National Hunger Awareness Day
6: D-Day
6: National Tailors Day
7: Belmont Stakes
7: Daniel Boone Day
7: Trial Technology Day
7: VCR Day
8: 9: Banana Split Day
8: 9: Orphan’s Train Memorial Day
8: Upsy Daisy Day
9: Croquet Day
9: 10: Raggedy Ann & Andy Day
9: Trooping the Colors
10: Children’s Sunday
10: National Automotive Service Professionals Day
10: Race Unity Day
10: Write to Your Father Day
11: Abused Women and Children’s Awareness Day
11: Multicultural American Child Awareness Day
12: Crowded Nest Awareness Day
13: Creating With Your Heart Day
14: Army’s Birthday
14: Family History Day
14: Flag Day
14: Flag Day, Pause for the Pledge
15: 17: Dollars Against Diabetes Day
15: Native American Citizenship Day
15: Nature Photography Day
15: Nursing Assistants Day
15: Recess at Work Day
15: Work@home Father’s Day
16: Bloomsday
16: Professional Women in Drywall Day
16: Vinegar Day
16: World Juggling Day
17: Family Awareness Day
17: Husband Caregiver day
17: Stewarts Root Beer Day
17: World Day to Combat Desertification and Drought
18: National Splurge Day
19: Father’s Day
19: Garfield the Cat Day
19: World Sauntering Day
19: Juneteenth
20: Toad Hollow Day of Thank You
20: World Refuge Day
21: Pee on Earth Day
21: Recess at Work Day
21: Solstice
21: Vegan World Day
21: Watermelon Seed Spitting Day
21: Baby Boomer’s Recognition Day
22: Stupid Guy Thing Day
22nd- Take Your Dog to Work Day
23: Ann & Samantha Day
23: Great American Backyard Campout
23: Let It Go Day
23: 24: Marble Day
23: Public Service Day
24: America’s Kids Day
24: Celebration of the Senses
24th  – 25: Descendants Day
25: Log Cabin Day
24: Gay & Lesbian Parade Day
25: Please Take My Children to Work Day
26: International Day against Drug Abuse and Illicit Trafficking
26: National Columnists Day
27: Decide to be Married Day
27: “Happy Birthday to You” Day
27: Helen Keller Day
27: National HIV Testing Day
28: Hand Shake Day
29: Chicken Wings Day
30: Leap Second Time Adjustment Day
Submit your review

Create your own review

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *