As the fiscal year comes to a close for agencies on many government levels, you are most likely finalizing and beginning to implement plans for the upcoming year. Announcing new programs, reinforcing your purpose to the public, and sharing important contact information may be some of the things you are planning.
There are many effective ways to communicate to the public. Through open meetings, flyers, direct mail pieces, or giveaways, you want to be sure that the message sticks, and your budget dollars are spent wisely.
Research has shown that promotional products are an effective, low cost tool for reaching the right audience and having them recall your message. Of those participating in a 2004 survey, 73% use promotional products at least once a day, while 76% remember who gave it to them, a full twelve months later. Recipients of these types of products hang onto them because they find them useful (75.4%) and attractive (20.2%). Continued exposure may be what you are looking for to get your message through.
There are many products available that represent your department’s message. Recycled and earth-friendly products are ideal options for promoting a message of conservation, or an event within the park system. Choose sanitizers or first aid kits to bring awareness to public health issues. Or be sure the community has contact information of local public safety departments with magnets, pens and notepads.
Whatever method you are using to share your message, be sure the public hears it loud and clear.
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