4imprint, LLC

SEO: Tips to boost your search ranking
SEO, short for Search Engine Optimization, describes methods used to increase traffic to a website. This is accomplished by obtaining high-ranking placements on the search-engine results pages (SERPs) of search engines, such as Google®, Yahoo® and Bing®. Obtaining high-ranking placement is important because research shows that the first 10 search results, or page one, receive approximately 90 percent of all click-through traffic. In other words, if you’re not on page one, you only have the potential of reaching 10 percent of all Web traffic.If you’re looking to boost your search ranking to drive more traffic to your site and get more business, you may want to keep reading for some helpful tips and best practices you and your team can implement today.

Top five ways to boost your search ranking
Search engine algorithms, or the mathematical formulas designed by search engines to find, rank and place websites on SERPs are getting smarter and smarter. These algorithms are able to detect unethical behaviours, such as keyword spamming, keyword stuffing and link building. Companies engaging in these practices can have their ranking negatively impacted for doing so. Below is a list of the top five ways to boost your search ranking, while staying in the good graces of search engines.

  1. Semantic search: Semantic search refers to the artificial intelligence search engines use to understand the intent and contextual meaning of a user’s search. This results in more relevant search results. Semantic search considers factors such as natural language, context, intent, geographical location, synonyms and variations of words. The key takeaway: write quality content that is helpful for your intended audience and you increase the chances that users will find you.
  2. Keywords: Keyword stuffing is bad; however, incorporating relevant keywords your intended audience uses in their search, and incorporating them in the manner that they use them, can effectively boost your SEO. The focus should be on providing consumers with information in the way they are asking for it. If you’re looking for some helpful, free tools to find meaningful keywords, try Google Keyword Planner, Soovle or WordStream® Keyword Tool. It may be helpful to devise a keyword team to comb through your website’s content for opportunities and risks alike. Get your team thinking word-wise while thanking them for their efforts with an Outburst Sticky Book or a Thanks Word Stress Reliever.
  3. Content marketing: Content marketing is all about providing fresh, quality content that’s relevant and useful to your audience. More simply stated, write good content for people—not search engines—and improve your SEO simply because people will be drawn to your site.
  4. Page authority: Page authority describes the probability that a specific page from your website will be picked up by a search engine. It is based on a logarithmic scale from 0 to 100, which examines the relevance of the information provided as well as links within site pages. The higher the ranking, the better. Assemble a crew to measure the page authority of each page within your site—try using the free tool Open Site Explorer or MozBar. Although page authority ranking is difficult to influence directly, improving overall SEO can help; ask your team to devise a list of suggested improvements. Keep minds fresh and in brainstorming mode with some stimulating baubles, such as scented pens and Confetti Light-up Balls.
  5. Social Media: Linking your website’s content to industry-relevant social media sites such as Facebook®, Twitter®, LinkedIn®, Google+®, Pinterest® and/or Instagram® can boost SEO. Social sharing increases links and traffic—and the more your content is shared, the better it looks in the eyes of search engines. Remember, simply being present on social media isn’t enough; you need to be active. Rally a social media team to regularly contribute to the social media sites you wish to be active on. Just make sure you provide a clear set of guidelines for what is and isn’t acceptable. Imprint a list of what to do and what not to do on a notebook or jotter that can be given to each member of your team. It can double as a place for team members to keep ideas for future posts.

We hope you’ve picked up something from our top five SEO tips. Maybe you can even get started with one or two today. For more information on SEO and best practices to boost your rank, check out our Blue Papers®.

search engine optimization (optimizer) – SEO.” Webopedia. N.p., n.d. Web. Retrieved 10 Dec. 2013.

SEO Top Ten Tricks to Boost Your Google Ranking in 2013.Idea Seed Marketing. N.p., 26 March 2013. Web. Retrieved 23 Nov. 2013.

Glover, Michael. “Top Ten SEO Terms Every Internet Marketer Should Know.” Click-finders.com. N.p., n.d. Web. Retrieved 11 Dec. 2013.

Semantic Search.Wikipedia. Wikimedia Foundation, 24 Nov. 2013. Web. Retrieved 25 Nov. 2013.

Search Engine Optimization Revisited.” 4imprint.com. N.p., 2 Jan. 2014. Web. Retrieved 6 Jan. 2014.

Meet the team
Black History Month
Heart & Stroke Month
I Love to Read Month
Junior Achievement Month
Psychology Month
International Boost Self Esteem Month
International Expect Success Month
International Hoof-care Month
Responsible Pet Owner’s MonthPlant the Seeds of Greatness Month

Relationship Wellness Month
Return Shopping Carts to the Supermarket Month

Spay/Neuter Awareness MonthSpunky Old Broads Month

Sweet Potato Month

Wise Health Care Consumer Month

Worldwide Renaissance of the Heart Month

Eating Disorder Awareness Week: 3-8International Development Week: 3-8

National Therapeutic Recreation Week:3-8

White Cane Week: 3-8

International Friendship Week: 3-8

Congenital Heart Defect Awareness Week: 7-14
World Duchenne Muscular Dystrophy Awareness Week: 13-19
Scout-Guide Week: 17-23
Brotherhood/Sisterhood Week: 17-23Freedom to Read Week: 24-28
1: Safer Internet Day
2: Candelmas2: Crepe Day or La Chandeleur

2: Groundhog Day

2: Ice Cream for Breakfast Day

2: Marmot Day

2: Groundhog Job Shadow Day

2: Hedgehog Day

2: Imbolic

2: Sled Dog Day

2: Take Your Child to the Library Day

2: World Play Your Ukulele Day

2: World Wetlands Day
4: World Cancer Day
5: Weatherman’s [Weatherperson’s] Day

5: Western Monarch Day

5: World Nutella® Day

5: African American Coaches Day

6: Digital Learning Day
6: Canadian Maple Syrup Day
8: Tu B’ Shvat
9: World Marriage Day
10: Plimsoll Day
10-11: Shrovetide
11: Satisfied Staying Single Day11: White Shirt Day

11: Clean out Your Computer Day
10-11: Westminster Dog Show

12: Extraterrestrial Culture Day

12: Extraterrestrial Visitor Day

12: Darwin Day

12: Paczki Day

12: Sexual and Reproductive Health Awareness Day
13: World Radio Day
14: Library Lovers Day

14: World Congenital Heart Defect Awareness Day
14: Valentine’s Day14: World Marriage Day

15: International Childhood Cancer Day

15: National Flag of Canada Day
17: Family Day; AB,ON,SK
19: Single Tasking Day

20: Love Your Pet Day

20: Northern Hemisphere Hoodie Hoo Day

20: World Day of Social Justice
21: International Mothers Language Day
22: World Thinking Day
22: International Sword Swallowers
23: Purim

26: Pink Shirt Day (Anti-bullying)

Submit your review

Create your own review

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *