|Gifting your supporters with a small token of thanks for their donation is a great way to show your appreciation. At the same time, you’re providing them with a piece of branded merchandise that promotes your cause. In fact, npENGAGE, a resource for nonprofit trends, best practices, news and more, listed “giving donors something nice” as one of its “15 techniques used by top nonprofits to boost donor acquisition and online fundraising results.Consider taking this strategy to the next level by developing donation tiers as an incentive for donors to not only continue their support of your cause, but also to increase their level of giving.|
Benefits of tiered-level gifts
Assigning donors to tiered levels can provide the extra motivation and recognition some may need to support your organization at the next level. Here’s how:
A tiered-level gift is a nice way to say thank you for your donation. But it’s also a great way to generate increased brand awareness, add an element of emotion and increase your donations. Give it a try!
Barry, Frank. “15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results.” NpENGAGE. N.p., 24 June 2013. Web. Retrieved 17 Feb. 2015.
“Fundraising With Tier Level Rewards.” Donationto.com. N.p., 16 Oct. 2011. Web. Retrieved 17 Feb. 2015.
“Fundraising with Perks and Tier Level Rewards.” Donationto.com. N.p., 23 May 2013. Web. Retrieved 17 Feb. 2015.
“Charitable Giving Statistics.” National Philanthropic Trust. National Philanthropic Trust, n.d. Web. Retrieved 15 Feb. 2015.
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