|The decision to offer new courses is vital not only to attract new students and faculty, but also to retain the ones that you have. Today, more and more students are demanding a variety of courses to suit their individual interests and needs, and course offerings are becoming one of the top deciding factors when it comes time to choose a school.There are infinite new fields of study emerging to keep up with today’s student demand for choices. No longer are your basic History and Biology 101 courses making the cut for students. Interesting choices and alternatives such as the History of Pirates of the Caribbean or Bioterrorism are emerging as other options to the basic, general requirements. Make sure your school is among the first to offer students these exciting options.|
New courses can help you increase enrollment, enhance your students’ knowledge and provide them with a rich and varied learning experience. However, to only provide new course options isn’t enough. You need to get the word out. Promote expanded course offerings and encourage enrollment to students and parents with the following tips:
Announce new course offerings at an assembly
Promote new classes during orientation
Direct mail and e-mail
Send an e-mail blast to all student e-mail accounts. Don’t forget to include a link to the class description and info on how to sign up. Also, encourage students to forward the e-mail on to friends and family.
It is important to remember that today’s students demand choice. Let them know that your school ensures there is something for everyone by keeping class offerings exciting and new.
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