|We’ve all heard the old adage of Murphy’s Law, which basically states that anything that can go wrong, will go wrong. Unfortunately, some of us have experienced this phenomenon while exhibiting at trade shows. And let’s face it, with the average business-to-business (B2B) marketer allocating close to 40 percent of their marketing budget to trade shows, most would likely prefer to play it safe and be prepared for just about anything.This e-newsletter will discuss common things that can go wrong at trade shows and offer tips to prevent these frustrating mishaps. Keep reading for helpful ways to take on the unexpected.|
Always be prepared
Planning and preparation are key to any successful trade show. Unfortunately, even though you think you’ve dotted all your i’s and crossed all your t’s, there are almost always unforeseen circumstances that can throw you for a loop. Here are some common calamities and ways to avoid them:
Remember, Murphy’s Law may try to ruin your event, but, with a little preparation and foresight, you’ll be ready to handle anything.
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Thimmesch, Mike. “16 Powerful Stats on the Value of Trade Shows.“ TSNN Trade Show News Network. N.p., 17 Aug. 2013. Web. Retrieved 18 Nov. 2014.
Thimmesch, Mike. “10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows.” Skyline Trade Show Tips RSS. N.p., 20 Sept. 2009. Web. Retrieved 18 Nov. 2014.
Grommel, Carsten. “10 Things to Always Have at the Booth.” Chronicle RSS. N.p., 18 Jun. 2014. Web. Retrieved 18 Nov. 2014.
“Your Trade Show Display Didn’t Arrive – Now What?” Skyline Trade Show Tips RSS. N.p., 10 Jun. 2013. Web. Retrieved 18 Nov. 2014.
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