|In honor of October’s National Child Health Day, we thought it was the perfect time to discuss the importance of promoting prenatal care to expectant mothers. After all, healthy children start with healthy pregnancies and we couldn’t think of many things that ranked higher on the list than ensuring the health and wellness of children everywhere.Prenatal checkups are important for healthy moms and babies. Mothers who do not get prenatal care are three times more likely to have babies with a low birth weight and five times more likely to have a baby that dies as opposed to those who do receive prenatal care. For more information on how to promote the importance of prenatal checkups to your expecting patients, read on.|
Why don’t mothers get prenatal care?
Encouraging prenatal care
Text appointment reminders and care tips to pregnant mothers and their support people. Partners HealthCare funded a successful text messaging program that encouraged pregnant women to get the appropriate prenatal care for each stage of their pregnancy. Texts were sent to those who opted in reminding moms to make prenatal appointments, count baby’s kicks and schedule baby’s ultrasound. After mom gets her ultrasound, provide her with a magnetic photo frame in yellows, greens, pinks or blues. Not only is this a great place for mom to proudly display baby’s first photo, it also serves as a great reminder to take special care of the precious cargo she’s carrying.
Consider imprinting a journal with important pregnancy milestones that coincide with the necessary prenatal appointments. Encourage your patients to utilize this to record appointment dates and times and key takeaways from each doctor visit. This is also a good place for patients to record any questions and/or concerns they may have in between visits. Throw in a baby-shaped pen for an added impression.
Postnatal care is equally important
This October, encourage your expectant patients to get the prenatal care they need for optimal health and safety of mom and baby. Promoting prenatal care is the perfect way to honor and celebrate National Child Health Day.
“Child Health Day: October 3.” Child Health Day: October 3. N.p., n.d. Web. 19 Aug. 2012.
“Womenshealth.gov” Womenshealth.gov. N.p., n.d. Web. 19 Aug. 2012.
Good, Philip. “Encouraging Prenatal Care With Gift Certificates.” The New York Times. The New York Times, 21 Oct. 1990. Web. 19 Aug. 2012.
“Center for Connected Health.” Encouraging Prenatal Care. N.p., n.d. Web. 19 Aug. 2012.
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