|“Each year, outdoor trade shows become more and more common. Why be cooped up in a crowded exhibit hall when you could be enjoying a warm, sunny day? Outdoor trade shows are usually set in beautiful locations, with stable and predictable climates, which allow exhibitors to prepare for the weather in advance. More and more trade shows are moving outdoors, and these trade shows are statistically more profitable for exhibitors and attendees than indoor trade shows.”—Andy Keeler, Trade Show Marketing BlogWhether yours is a company that sells “outdoor lifestyle” products, items in support of sporting activities or food and beverage-related items, you may have been invited to participate in an outdoor trade show. If you haven’t … you are in for a treat!Outdoor trade shows evolved from music festivals and art fairs, while importing the serious sophistication of traditional indoor trade shows. They are often a best-practices forum for outdoor sporting equipment and lifestyle support products. They are not, however, low-key granola affairs that you can afford to dismiss.|
As with any trade show, preparation is of the utmost importance.
Once you’re prepared, don’t shy away from other events for using outdoor trade show displays: community festivals, footraces, outdoor sporting events and even indoor trade shows where you are targeting the more outdoorsy demographic. Remember to have fun with it and let your product or service shine!
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