|The perfect pair of jeans … a classic movie … a handwritten thank you. Some things never go out of style. A great storyteller is another timeless commodity. Storytelling has been around since the beginning of time. It’s been used to educate, entertain and ensure cultural preservation. And today, it is also an integral part of many content-marketing strategies.|
A great story can reveal the genuine character of your brand, promote trust and turn prospects into patients. Healthcare organizations interested in becoming great storytellers may want to read these tips on enhancing patient engagement with authentic, motivating stories.
Before jumping into storytelling best practices, it may be helpful to cover the basics. The goal of storytelling is to engage your audience and drive action. It can be described as a tool of sorts, where marketers share their message through narrative. These marketing messages, when told through stories, are more engaging, more emotional and more likely to be remembered. Consider these tips when beginning your storytelling:
Remember, a good story never goes out of style. It also drives patient engagement and action. When telling yours, reveal a brand that’s authentically you, and your audience will be sure to listen.
Cutchins, Clay. “The Art of Storytelling in Health Care Branding.” The Next Idea. N.p., 13 Feb. 2014. Web. Retrieved 18 Feb. 2016.
Sherman, M. “Why Storytelling Is Essential in Healthcare Marketing.” Wax Communications. N.p., 29 Oct. 2015. Web. Retrieved 18 Feb. 2016.
“What Is Storytelling (In Marketing)?” Zideate. N.p., n.d. Web. Retrieved 18 Feb. 2016.
Kramer, Sandra K. “Healthcare Marketing: Engagement Through Storytelling.” Medicom Health Interactive. N.p., 19 Feb. 2015. Web. Retrieved 18 Feb. 2016.
Kakroo, Upasna. “5 Ways to Use Storytelling in Your Social Media Marketing.” Social Media Examiner. N.p., 26 Oct. 2015. Web. Retrieved 18 Feb. 2016.
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