|We all know it’s not what you know, it’s who you know. That’s why developing a strong professional network is so important. Strategic Business Network, LLC’s Adam Small says it is “the single most powerful marketing tactic to accelerate and sustain success for any individual or organization.”But the networking landscape is changing. It’s no longer just breakfast clubs and business after hours. More and more, people are networking online. In fact, 39 percent say they interact more online than they do in person. Even so, the value of face-to-face communication should not be discounted. Offline conversations tend to be perceived as more positive and credible. Plus, those who see the greatest networking results tend to have more face-to-face interactions. To have the best of both worlds, read these tips for striking the right balance between your on- and offline networking activities.|
If you made a connection, either online or off, and it feels appropriate to do so, nurture the relationship. A simple message or handwritten note accompanied by a logo’d seed packet or sticky note set is a nice way to stay in touch.
Networking can be a great way to connect with potential donors or volunteers, gain support or sponsorship and further your organization’s mission. Enjoy the best of both worlds and reap the benefits with both online and face-to-face networking. Cheers!
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Sweeney, Deborah. “7 Everyday Places To Start Networking Face-To-Face At.” Forbes. Forbes Magazine, 05 Mar. 2013. Web. Retrieved 18 June 2015.