|To poll a person or group is to find out how they perceive a certain event, product or service. Polling your trade show guests can be a quick and easy way to gather information and to find out what your customers are thinking. This data can then be used to improve products, services, sales pitches and more.Although traditional methods of polling such as face-to-face interviews and self-administered surveys are still in use today, mobile polls are generally faster, less expensive and more convenient. Keep reading for some simple mobile polling ideas you can implement at your next trade show.Types of mobile polls|
There are multiple methods to poll your audience. Here are just a few fast and simple ways to gather information:
Use it or lose it
Once you determine your next steps, communicate them with your customers. Let them know they’ve been heard and that their feedback is being taken into consideration. If you’ve resolved to make a change, communicate next steps. If not, communicate that as well. Post this information on your website, send an email or text results as transparency is key to maintaining long-term relationships.
Remember, mobile polling your trade show guests can be a great way to generate feedback about your business, your products and your trade show presence. Just don’t forget to put this valuable data to use. For more information on polling, check out one of our Blue Papers®, Polling 101.
“Polling 101.” 4imprint.com. N.p., n.d. Web. Retrieved 16 Sept. 2013.
Carter, Timothy. “5 Ways Social Media is Changing the Way We Interact at Trade Shows.” Search Engine Journal. N.p., 4 Jan. 2013. Web. Retrieved 16 Sept. 2013.
Young, Jimmy. “Survey Says…: Use Mobile To Find Out What Your Trade Show Guests Are Thinking.” Epic Displays. N.p., 3 July 2013. Web. Retrieved 16 Sept. 2013.
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