|Your company has a FacebookSM page. You are developing content, posting regularly and monitoring the comments, but how do you know if your efforts are working? Social network analysis has been brought to the masses through the Facebook Insights tool. This free tool can help data mine the information needed to see if you are fully utilizing your company’s Facebook page and can show which areas hold potential for growth.Facebook Insights provides detailed metrics for business pages that can help businesses gain further knowledge on who is interacting with their page and how. These insights are available only to administrators of the page. Simply click on the “Insights” tab under the page’s profile picture and a menu of options will appear.It can be easy to get overwhelmed with the abundance of data provided on the Insights tab. Here is a quick overview:|
After analyzing the data, the first step will be to build upon the successes you uncovered. For example, are a high percentage of people visiting the Photos tab? If so, consider adding more photo albums that display your products/services, events, company culture, etc. Or, did a majority of your “Likes” come from a successful Facebook ad campaign? You’ll naturally want to try to reproduce that outcome again.
The second step is to go beyond improving what you find already works with new ideas and testing those as well. Consider some of these ideas, but make sure you read Facebook’s legal terms first!
The list of ideas is endless, but the facts are facts! Facebook Insights is a great tool for social network analysis. By strategically looking at the data provided, you can make educated decisions regarding your current and future online marketing strategies.
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