4imprint, LLC

Making Pinterest® work for nonprofits
Pinterest’s popularity in Canada continues to rise – particularly among high-income Canadians. In fact, 34% of Canuck Pinterest users earn over $100,000 per year. This highly visual, interactive, virtual bulletin board may present great potential for nonprofit organizations to share visual content and drive Web traffic.Pinterest, like other social media networks, is not the place for blatant self-promotion. Rather it is to tell your story by showcasing the spirit and lifestyle of your organization, in turn growing a base of followers consisting of potential donors and volunteers. Read on for some helpful, budget-friendly tips to make Pinterest work for your nonprofit.
Creating your Pinterest boards

Rally your team to help build a Pinterest board worth viewing. After all, who is more passionate and knowledgeable about your cause than the people who work for it? Pinterest boards should be named and should include descriptions that contain keywords for search engine optimization (SEO). Encourage employees to pin photos of volunteers at work, project progress and needed donation items.

Keep in mind that when creating your Pinterest boards, imagery should be compelling and representative of your organization. Since nonprofits connect through passion, and because Pinterest is so visually oriented, sharing the right kind of content can move mountains to showcase your cause and convince others of its worth. If you don’t have a budget for photography, you may want to try using the free app Instagram® to apply various filters to transform ordinary photographs into beautiful ones. Consider holding an internal contest for the most captivating photo to encourage employees to create stunning images for your pinboard.  Rewards could include a logo’d picture frame, travel mug or a free lunch.

Follow and be followed

Grow your content by following other Pinterest users with similar interests. Look for influential people and other nonprofits that pin worthwhile content and then choose to either “Like” or “repin” their items that appeal to your organization. You can also engage in conversation by utilizing the pin “Comments” section. And don’t forget to include a Pinterest share button on your website and in your promotional materials to encourage others to follow your boards and repin your content.

Using Pinterest to fundraise
Pinterest makes fundraising simple with the “Gifts” tab feature. Simply pin an item for sale and add the “$” symbol followed by the price of the item. Pinterest automatically adds a banner displaying the cost in the upper-left corner of the pin. The item is also automatically added to the “Gifts” tab on the Pinterest homepage. This could be a great way to sell your organization’s promotional items such as t-shirts, totes, water bottles and more.

Using Pinterest as an extension of your organization is a great way to communicate to others what you’re all about. Nonprofits have so many great stories to tell and Pinterest can be a great place to share those stories along with your organization’s vision, mission and passion.

Sieben, Darby. “Pinterest: A Canadian Look @ the Web’s Hottest Social Site.”  Web. 3 Dec. 2012.

Haydon, John. “12 Ways to Use Pinterest for Your Nonprofit.” 12 Ways to Use Pinterest for Your Nonprofit. N.p., n.d. Web. 30 Nov. 2012.

Edgington, Nell. “Social Velocity Blog.” Social Velocity Why I Love Pinterest and Nonprofits Should Too Comments. N.p., n.d. Web. 30 Nov. 2012.

Petronzio, Matt. “Trending Stories.” Mashable The Social Media Guide. N.p., 2 Mar. 2012. Web. 30 Nov. 2012.


Alzheimer Awareness Month
Apple and Apricots MonthArtichoke and Asparagus MonthBath Safety Month

Be Kind to Food Servers Month

Birth Defects Month

Book Blitz Month
Crime Stoppers Month; Ontario
Financial Wellness Month

Get Organized Month
International Change Your Stars MonthInternational Creativity MonthInternational New Year’s Resolution Month for Business

International Quality of Life Month
International Wayfinding Month

International Wealth Mentality Month

Ontario March of Dimes Month
Oatmeal MonthRising Star MonthSelf-help Group Awareness Month

Self-Love Month

Shape Up US Month

Tubers and Dried Fruit Month

Thyroid Awareness Month

New Year’s Resolutions Week: 1-4Celebration of Life Week: 1-7Diet Resolution Week:1-7

Silent Record Week: 1-7

Someday We’ll Laugh About This Week: 2-8

Women’s Self Empowerment Week: 5-9 KidFilm Festival: 7-27Universal Letter Writing Week: 8-14
International Snowmobile Safety and Awareness Week: 13-19/20
National Non-Smoking Week: 21-26
International Printing Week: 21-26No Name Calling Week: 21-25World Leprosy Week: 27-2/2

International Hoof Care Week: 29-2/1

1: New Years Day1: Euro Day1: Global Family Day

1: First Foot Day

1: Mummer’s Parade

1: New Year’s Dishonor List Day

1: Odd Day

1: Polar Bear Plunge or Swim Day

1: Saint Basil’s Day
3: J.R.R Tolkien Day

4: World Braille Day

4: World Hypnotism Day

5: Bean Day

5: Bird Day

6: Epiphany or Twelfth Night

6: Three Kings Day

7: International Programmers’ Day

11: Sir John A. Macdonald Day
10: League of Nations Day

11: Cigarettes are Hazardous to Your Heath Day

11: Learn your Name in Morse Code Day

13: Rubber Duckie Day

13: Stephen Foster Day
15: Humanitarian Day
16: Weedless Wednesday17: Get to Know Your Customers Day17: Hot Heads Chili Days

17: Judgment Day

17: Kid Inventors’ Day

18: Pooh (Winnie the Pooh) Day

18: Thesaurus Day

18: International Fetish Day

19: Popcorn Day

19: Tin Can Day

20: World Religion Day
21: Squirrel Appreciation Day

22: Answer Your Cats Questions Day

22: Celebration of Life Day

22: Rid the World of Fad Diets and Gimmicks Day

23: Snowplow Mailbox Hockey Day

24: Belly Laugh Day

24: Beer Can Day

24: Talk Like a Grizzled Prospector Day

24: Women’s Healthy Weight Day

25: A Room of One’s Own Day25: Fun at Work Day
25: Macintosh Computer Day26: Lotus 1-2-3 Day

26: Toad Hollow Day of Encouragement

26: Tu B’shuvat

27: Auschwitz Liberation Day

27: Holocaust Memorial Day

27: International Day of Commemoration in Memory of the Victims of the Holocaust
27: Family Literacy Day

27: World Leprosy Day

28: Data Privacy Day

28: Bubble Wrap Appreciation Day

28: Thank a Plugin Developer Day

29: Curmudgeons Day

29: Freethinkers Day

29: Seeing Eye Dog Day

30: Inane Answering Message Day

31: Inspire Your Heart with Art Day

Submit your review

Create your own review

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *