|You’ve likely heard of six degrees of separation (further propagated by the “Six Degrees of Kevin Bacon” game), which says that anyone can be connected to another through a chain of no more than five acquaintances. If this world phenomenon holds true (and we can connect anyone to Kevin Bacon through just five people), imagine how many people you could link to within your community.Uncovering these connections involves what is called an affinity map, essentially a diagram used to organize thoughts and ideas. It is an effective way to uncover associations to other local organizations or influencers as a means of further promoting your cause and generating support. This e-newsletter will discuss how to create an affinity map and use it to engage those who may be interested in your brand, programs, fundraisers or events.|
Create an affinity map
Anyone can contribute to your affinity map—board members, organizational leaders, volunteers, staff and anyone else who is passionate about your cause. Hold an event to brainstorm with these key stakeholders and watch the connections unfold.
Developing connections through affinity maps can be a great way to uncover more support for your nonprofit organization. Try this technique at your next board or all-staff meeting. Who knows, maybe someone even has an in with Kevin Bacon.
“six degrees of separation.” WhatIs.com. N.p., Sept. 2014. Web. Retrieved 06 Apr. 2015.
“7 Steps to Make Your Nonprofit Brand Known Locally.” FundraisingIP.com. N.p., 06 Feb. 2015. Web. Retrieved 06 Apr. 2015.
Kanter, Beth. “Using Design Thinking to ReThink Our Nonprofit or Community Foundation Work.” GrantCraft. N.p., 27 Oct. 2014. Web. Retrieved 06 Apr. 2015.