|Kick-start your school’s social media effortsIt’s no surprise that FacebookSM, Twitter® and Wikipedia are becoming part of our everyday activities. These tools make it easy to connect and communicate with others who share our interests. If your school is looking for new ways to share its story with interested supporters, social media tools are something to consider.|
These tools are designed to be easy-to-use, so getting started will be the easy part. Before you set up an account, decide how you are going to use these tools, who will be involved in maintaining them, how much time they will devote to that effort and how frequently they will do so.
Facebook fan pages
You can use your school’s Facebook page to tell your fans about achievements at your school, special programs, fundraising events or other happenings that may be of interest. Engage your fans by posting on their walls and asking for their feedback and input.
Promote your Facebook presence both online and offline to encourage families and alumni to become fans. Add a Facebook badge with a link to your Facebook page on your school’s website. Include your Facebook presence in your school newsletter or e-newsletter. Add ‘Find us on Facebook’ and your school logo to the Wave Monitor & Keyboard Cleaner and hand them out at Parent-Teacher Conferences. Sports fans can help you spread the word when you hand the Hand Fan or a Button imprinted with your logo and the phrase ‘Become a Facebook Fan.’
Wikipedia articles on your school or district
‘Tweet’ your updates
Like your Facebook page, you’ll want to promote your Twitter presence both online and offline. Online, add your school’s Twitter handle to your e-mail signature and include it on your Facebook page (if you have one). Give away Bic® Business Card Magnets with Notepads with your Twitter address at school events. Promote specific types of updates your Twitter followers receive. For example, promote weather updates by imprinting the Mini Credit Card Ice Scraper or Sun Clips with your school’s logo and Twitter handle. If you plan to use Twitter to provide parent updates, imprint your logo and Twitter handle on Jumbo Paper Clips, which parents can use to send print communication back and forth to teachers.
Schools will find many different uses for social media tools like Facebook, Wikipedia and Twitter. When you’re ready to dip your toes into the social networking waters, promote your presence both online and offline. You’ll be amazed what you can do – in fewer than 140 characters!
“Facebook Pages.” Facebook. Facebook. Web. 6 Oct. 2009.
“Wikipedia:New contributors’ help page -.” Wikipedia, the free encyclopedia. Web. 06 Oct. 2009.
“Wikipedia:Conflict of interest -.” Wikipedia, the free encyclopedia. Web. 06 Oct. 2009.
“Wikipedia:Talk page -.” Wikipedia, the free encyclopedia. Web. 06 Oct. 2009.
“Wikipedia:WikiProject Council/Proposals -.” Wikipedia, the free encyclopedia. Web. 06 Oct. 2009.
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