Eighty-three percent of exhibitors have a similar goal in mind when participating in a trade show—to build on or expand awareness of their brand. With so many vendors vying for the attention of the same audience, standing out among the crowd and being remembered can be a difficult task. But did you know stimulating the senses could help?
Our senses engage the attention center of the brain and make us more aware of our surroundings. In fact, engaging just two of the five senses increases the likelihood of remembering something. To create a memorable and engaging experience for your trade show visitors, look no further than your nose.
Give them an experience they will remember
You likely do a great job engaging the visual and auditory senses of your visitors with booth displays, videos and demos. But what about engaging attendees’ sense of smell, taste and touch? Here are some ideas on how to do just that to create an experience they will remember.
- Smell: Did you know that smell is the most powerful sense for triggering memory? Scents can transport us back in time, evoke strong emotions and increase mindfulness. And, certain scents are even associated with improving memory. For instance, peppermint, rosemary and basil can help alleviate distraction, improve focus and sharpen the mind. Consider diffusing essential oils at your booth to enhance your visitors’ experience. The extracts make great giveaways, too. You may even want to consider raffling an electronic diffuser as a prize for participation in a demo or game.
- Taste: Our sense of taste is closely related to our sense of smell. In fact, much of what’s perceived as flavor actually comes from aroma. Case in point: remember plugging your nose as a kid to get those veggies down the hatch?Pair the two senses together for maximum impact. Consider renting a popcorn machine—after all, who can resist the smell of fresh-popped popcorn? Hand this tasty treat out in logo’d bags to enhance your brand presence. Or, consider baking chocolate chip cookies in a portable toaster oven. The fresh-baked cookie smell, coupled with the taste, is irresistible. And, cookie mix makes a great gift for VIP visitors.
- Touch: Did you know that touch can build trust and encourage cooperation? This fundamental part of our daily lives not only helps us gather information about our surroundings, but also helps us establish relationships and can even influence what we buy. Consider adding touch to your booth by offering professional hand, back or scalp massages. Not only might you establish a connection, you may also get five minutes, uninterrupted, of a guest’s time. You can keep them thinking of your company and your conversation long after their massage with massager giveaways.
To increase the chance you’ll be remembered at your next trade show, create memorable experiences by engaging the senses. After all, the nose knows!
Lewis, Jordan Gaines. “Smells Ring Bells: How Smell Triggers Memories and Emotions.” Psychology Today. N.p., 12 Jan. 2015. Web. Retrieved 11 Aug. 2015.