|Eighty-three percent of exhibitors have a similar goal in mind when participating in a trade show—to build on or expand awareness of their brand. With so many vendors vying for the attention of the same audience, standing out among the crowd and being remembered can be a difficult task. But did you know stimulating the senses could help?|
Our senses engage the attention centre of the brain and make us more aware of our surroundings. In fact, engaging just two of the five senses increases the likelihood of remembering something. To create a memorable and engaging experience for your trade show visitors, look no further than your nose.
Give them an experience they will remember
You likely do a great job engaging the visual and auditory senses of your visitors with booth displays, videos and demos. But what about engaging attendees’ senses of smell, taste and touch? Here are some ideas on how to do just that to create an experience they will remember.
To increase the chance you’ll be remembered at your next trade show, create memorable experiences by engaging the senses. After all, the nose knows!
Thimmesch, Mike. “16 Powerful Stats on the Value of Trade Shows.” TSNN Trade Show News. N.p., 17 Aug. 2013. Web. Retrieved 11 Aug. 2015.
Patel, Arti. “Brain Exercises: How to Stimulate Your Brain And Senses.” The Huffington Post. N.p., 15 Oct. 2012. Web. Retrieved 11 Aug. 2015.
Lewis, Jordan Gaines. “Smells Ring Bells: How Smell Triggers Memories and Emotions.” Psychology Today. N.p., 12 Jan. 2015. Web. Retrieved 11 Aug. 2015.
Feldon, Emily. “5 Essential Oils to Improve Your Memory and Focus.” Wellness Today. N.p., 03 July 2014. Web. Retrieved 11 Aug. 2015. <>.
Gregoire, Carolyn. “How Our Sense Of Touch Affects Everything We Do.” The Huffington Post. 20 Jan. 2015. Web. Retrieved 11 Aug. 2015.
Resare, Madison. “Create a Memorable Trade Show Experience.” TradeShowGuyBlog.com. N.p., n.d. Web. Retrieved 11 Aug. 2015.