|Timed giving campaigns, also known as 24-hour giving campaigns or online giving days, are gaining steam here in North America and around the world. These increasingly popular campaigns are helping nonprofits raise money, spread awareness and acquire new donors.An example is the success of #GivingTuesday, a global day of giving held the Tuesday after American Thanksgiving in November. In just 24 hours, an estimated $45.68 million in donations was raised to support the various participating organizations. Another great example from south of the border is Give Local America®, a similar springtime crowdfunding effort focused on local giving. It brought in 375,000 donations totaling more than $68.5 million—all in a day’s work!|
Enthusiasm and even competition surrounding these timed giving campaigns gets participants engaged and helps improve success. If your nonprofit is considering one of these campaigns, use some of these ideas to cash in on the excitement:
When considering how to raise money, remember that timed giving campaigns can be a great way to also raise awareness. Follow these simple guidelines to find success with online giving days.
“Online Giving Day Statistics.” Bentz Whaley Flessner. Bentz Whaley Flessner, n.d. Web. Retrieved 22 Oct. 2015.
“#GivingTuesday.” Givingtuesday.org. N.p., n.d. Web. Retrieved 22 Oct. 2015.
Sharma, Ritu. “How Can Your Nonprofit Leverage 24-Hour Giving Campaigns to Raise Big Bucks in One Day.” The Huffington Post. TheHuffingtonPost.com, 23 May 2014. Web. Retrieved 23 Oct. 2015.
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