4imprint Non-profit Newsletter
|It’s no surprise the vast majority of nonprofits have a website. In fact, of those recently surveyed by Nonprofit Hub, only 3 percent are without an online presence. What is surprising is this: For every 1,000 website visitors, a mere $612 in donations is raised. That means only eight-tenths of one percent of website visitors make a donation when they go to a nonprofit’s website. What’s more, recent stats from SmartCause Digital show most visitors to nonprofit websites do not turn into repeat guests.|
Of course, no two websites are alike, so it is impossible to generalize why people may bounce from your site, and worse yet, never return. But one thing’s for sure—there is likely room for improvement. Here are five tips, including some you can do today, to help you improve your online conversions:
Remember, even the best performing sites can make room for improvement. Try one or all of these tips to improve online conversions—maybe even today. Good luck!
Arneal, Lincoln. “Survey: Less Than Half of Nonprofit Websites Are Responsive.” NonprofitHub. N.p., n.d. Web. Retrieved 25 Jan. 2016. .
“20 Must-Know Fundraising and Social Media Stats.” Nonprofit Tech for Good. N.p., 16 Sept. 2015. Web. Retrieved 25 Jan. 2016.
Sotelo, Yesenia. “10 Stats You Should Know About Nonprofit Websites in 2015.” Smart Cause Digital. N.p., 03 June 2015. Web. Retrieved 25 Jan. 2016.
Thrasher, Laura. “How Nonprofits Can Use Forms to Increase Conversions.” Formstack Blog. N.p., 11 June 2014. Web. Retrieved 25 Jan. 2016.
Ledgard, Josh. “Bounce Rate: 14 ways you are driving people away from your landing pages.” KickoffLabs. N.p., 14 July 2014. Web. Retrieved 25 Jan. 2016.
“Five ways a nonprofit can improve online donation forms.” Miratel Solutions. N.p., 21 Aug. 2014. Web. Retrieved 25 Jan. 2016.
Lavinsky, Dave. “How To Increase Conversion Rates.” Forbes. Forbes Magazine, 18 Mar. 2014. Web. Retrieved 25 Jan. 2016.